A "Campaign Type" refers to how often you will send/target a campaign to your customers.
There are two types of campaigns:
A "One-Time" campaign is used when you have a message that should only be delivered on a certain day and time.
Ex. A monthly newsletter with time-specific variable content.
An "Automated Campaign" is an ongoing campaign type used when you want your campaign to be sent to customers who qualify over time based on the audience criteria you've selected. Think of it like a set it and forget it toggle.
Ex. You want to send an email to customers when they have not made a transaction at your business in the past 90 days. Another example is when you have set up "points conversion". That means when your customer's loyalty points hits a predefined threshold, the points will automatically convert into a coupon and a notification will automatically alert the customer of this event.
When selecting an automated campaign as a type, you'll be presented with 2 more options:
- Frequency (hourly, daily, weekly, monthly)
- Target customers only once toggle (yes/no)
Frequency is related to how often the system will look for updates and automatically take action.
If you toggle "target customers only once" to on, this means that as a customer falls in and out of qualification (say, for example their points balance goes up and down), they will only receive the notification one time. If you leave this toggle off, your customers will be notified multiple times as they qualify for the notification.