Audience Filter: Wallet Balance Equals
Ackroo Loyalty Program Merchants
A wallet is what holds a designated Ackroo currency type. Ackroo has several currencies:
- Gift card funds
- Loyalty Funds
- Promo Funds (considered part of the loyalty wallet)
This filter allows you to segment your communication based on the balance of your customer's wallets.
You can see your customer's wallet balance by navigating to the CARDS tab in your Ackroo Anywhere Management Console.
This information is available at all times and is updated instantly.
There are a few ways to use this filter. You could set the wallet balance to "0" to target all cardholders and fund a time-based special promotion to generate more business during slow times.
You could set the balance to a higher denomination, like $100, and fund those customers a special promotion to try and get them in sooner to spend their wallet balance.
Step 1: Click > the drop-down arrow to choose a filter for your audience.
Step 2: Select "Wallet Balance Equals".
Step 3: Click > + ADD FILTER to continue.
Step 4: Enter a numerical value that you would like to segment your audience by.
Step 5: Click > Save or Save & Edit Creative to continue.