Audience Filter: eGift Buyers

Who:

Ackroo Gift Card Program Merchants who have eGift set up

eGift Purchasers

What:

This filter will target customers who have purchased an eGift from your company.

Where:

In your Ackroo Anywhere Console, navigate to the EGIFT tab > EGIFT ORDERS.

When:

This filter is only available if you have set up your Ackroo eGift Payment gateway. eGift comes as a base offering for all Basic Gift Card Programs.

Why:

This filter allows you to target people who are buying gift cards online.  You can use this audience segment to send retargeting campaigns.  For example, say you had 50 customers purchase an eGift for someone in the month of April this year.  You can see the average spend of those clients on your Ackroo Anywhere Management Console > Dashboard > eGiftOverview.  Let's say the average spend was $75.  You could retarget these customers the following year in say, March to incentivize them with an eGift promotion, that if they spend $100, you'll give them a time-based promotion of $25 to use within 6 months.  The goal being to raise your average sale amount over time and keep these brand advocates happy and active.  

How:

Step 1: Click > the drop-down arrow to choose a filter for your audience.

Step 2: Select "eGift Buyers".

Step 3: Click > + ADD FILTER to continue.

Step 4: Your filter will appear below the selection area.

Step 5: Click > Save or Save & Edit Creative to continue.