Audience Filter: Days Since Last Active

Who:

Ackroo Gift Card & Loyalty Merchants

Registered cardholders

What:

This filter segments your audience by activity based on:

• number of days
• before/after
• specific date

Activity refers to a transaction.

Where:

Navigate to the CARDS tab in your Ackroo Anywhere (AA) Management Console to view your customer's last transaction date.  Click > View Details and scroll to the bottom of the page. Here, you can see a list of our customer's transactions and the last transaction date.  

When:

This filter is available to target based on cards being registered.  

Why:

You would want to use this filter to try a recapture campaign. If a registered customer has not transacted with you, you have the ability to target them based on their last activity and send them an offer to back in!  

How:

Step 1: Click > the drop-down arrow to choose a filter for your audience. 

Step 2: Select " Days Since Last Active".

Step 3: Click > + ADD FILTER to continue

Step 4: Enter a numerical value for the number of days, select before or after, and enter a date.

Step 5: Click > Save or Save & Edit Creative to continue.