Audience Filter: Days Since Last Active
Ackroo Gift Card & Loyalty Merchants
This filter segments your audience by activity based on:
- number of days
- specific date
Activity refers to a transaction.
Navigate to the CARDS tab in your Ackroo Anywhere (AA) Management Console to view your customer's last transaction date. Click > View Details and scroll to the bottom of the page. Here, you can see a list of our customer's transactions and the last transaction date.
This filter is available to target based on cards being registered.
You would want to use this filter to try a recapture campaign. If a registered customer has not transacted with you, you have the ability to target them based on their last activity and send them an offer to back in!
Step 1: Click > the drop-down arrow to choose a filter for your audience.
Step 2: Select " Days Since Last Active".
Step 3: Click > + ADD FILTER to continue
Step 4: Enter a numerical value for the number of days, select before or after, and enter a date.
Step 5: Click > Save or Save & Edit Creative to continue.