Audience Filter: Rewards Balance Greater Than
Ackroo Loyalty Program Merchants
This filter allows you to define a threshold of rewards of your choice, and then it looks for customers who have a rewards balance greater than the numerical value you provide in the setup to create your audience.
You can view your customer's rewards balances in your Ackroo Anywhere (AA) Management Console. Navigate to the CARDS tab, and there you will be able to see balances.
You must have a Loyalty Program or use the Promo component to use this filter.
Filtering your customers by their rewards balance opens the opportunity to keep your loyalty program fresh and get your top earners in to spend their points. A loyalty program is most effective when people are transacting, so if a customer is earning and never "burning" their points, this is actually considered a "stale" program, and you should take action to mitigate this. For example, you could target wallets with a rewards balance greater than $100 to incentivize them with a special offer of receiving a special something to come in and use their dollars sooner.
Step 1: Click > the drop-down menu to choose a filter for your audience.
Step 2: Select " Rewards Balance Greater Than".
Step 3: Click > + ADD FILTER to continue.
Step 4: Your filter will appear below the selection box.Step 5: Click Save or Save & Edit creative to continue.